What is the performance angle of packaging design?
Focus is on the concentration of performance content. The packaging design is carried out within a limited picture, with space limitations. At the same time, the packaging is sold to the buyer for a brief period of time. This is a time limitation. This space-time restriction requires that packaging design can not be blindly perfect, and all aspects are exhaustive.
The focus should be on the comparison and selection of relevant information on medicines, consumption, and sales. The selection must be conducive to improving sales. The relevant items that will be identified below are listed for reference.
Drug brand image, brand meaning, functional effectiveness of drugs, texture attributes, origin of medicines, local factors, marketing background of pharmaceuticals, consumer objects, differences between drugs and current products, status of similar packaging designs for pharmaceuticals, etc.
These are the media information of design ideas. When designing as much as possible to understand the relevant information, to compare and select, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge about drugs, markets, and life, as well as cultural knowledge. The more you accumulate, the more broad your ideas, the more ideas you have, and the more important your choice of key points.
The choice of key points mainly includes three aspects: the trademark number, the drug itself, and the consumption target. Some medicines with well-known trademarks or brands may use trademark brands as the focus; some medicines or new medicines with more prominent features may use the product itself as the focus; some drug packages that target users can be Focus on the consumer. Among them, the focus on medicines has the greatest performance. In short, no matter how you perform, you must focus on conveying clear content and information.
The performance angle is the deepening after the determination of the form of expression. If the drug itself is the focus of performance, it will show the external image of the drug or some kind of intrinsic property of the drug. Things have different perspectives of understanding. In terms of performance, they are more focused on one angle, which will benefit the expressiveness of the performance.
Article writer:dalica from https://www.dalicapkg.com/
Focus is on the concentration of performance content. The packaging design is carried out within a limited picture, with space limitations. At the same time, the packaging is sold to the buyer for a brief period of time. This is a time limitation. This space-time restriction requires that packaging design can not be blindly perfect, and all aspects are exhaustive.
The focus should be on the comparison and selection of relevant information on medicines, consumption, and sales. The selection must be conducive to improving sales. The relevant items that will be identified below are listed for reference.
Drug brand image, brand meaning, functional effectiveness of drugs, texture attributes, origin of medicines, local factors, marketing background of pharmaceuticals, consumer objects, differences between drugs and current products, status of similar packaging designs for pharmaceuticals, etc.
These are the media information of design ideas. When designing as much as possible to understand the relevant information, to compare and select, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge about drugs, markets, and life, as well as cultural knowledge. The more you accumulate, the more broad your ideas, the more ideas you have, and the more important your choice of key points.
The choice of key points mainly includes three aspects: the trademark number, the drug itself, and the consumption target. Some medicines with well-known trademarks or brands may use trademark brands as the focus; some medicines or new medicines with more prominent features may use the product itself as the focus; some drug packages that target users can be Focus on the consumer. Among them, the focus on medicines has the greatest performance. In short, no matter how you perform, you must focus on conveying clear content and information.
The performance angle is the deepening after the determination of the form of expression. If the drug itself is the focus of performance, it will show the external image of the drug or some kind of intrinsic property of the drug. Things have different perspectives of understanding. In terms of performance, they are more focused on one angle, which will benefit the expressiveness of the performance.
Article writer:dalica from https://www.dalicapkg.com/
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